08.07.17 Finish Line in Sight for One Daytona
By Clayton Park
The Daytona Beach News-Journal
DAYTONA BEACH — Want a telltale sign that the first phase of the One Daytona development across from the Speedway is nearing the finish line?
Here’s one: the recent hiring of a full-time general manager and a full-time marketing director.
The project is already home to the 12-screen Cobb Daytona Luxury Theatres that opened in December and a Bass Pro Shops outdoor gear store that opened in February.
Sometime this coming fourth quarter, which for developer International Speedway Corp. starts Sept. 1 and runs through Nov. 30, One Daytona is set to welcome a new 105-room Fairfield Inn & Suites as well as several restaurants, shops and entertainment venues. Details regarding the grand opening are expected soon.
Until then, here’s some things to know about One Daytona’s new GM Edward Bean and new marketing director Chelsea Phelps.
Both are new hires, not by ISC, but by Legacy Development, the Kansas City, Missouri-based real estate asset management company that’s assisting in overseeing the leasing and construction of most of One Daytona’s 70-acre first phase.
Legacy will manage 300,000 square feet of retail, dining and entertainment space, in addition to the adjacent Volusia Point shopping center on the corner of International Speedway and Bill France boulevards. The latter is set to be renovated and rebranded as the Shoppes at One Daytona.
DRAWN BY THE ‘BUZZ’
Bean, who turns 32 in September, joined the “One Daytona team” in March. He was most recently regional property manager for a private real estate firm in Dallas, Texas, where he managed commercial properties, including shopping centers, in four states.
He said he applied for the job after learning about the project at national real estate forums. “There’s quite a bit of buzz about One Daytona,” he said, calling the project “ahead of the curve when it comes to retail development.”
“This type of product, with the entertainment and first-to-market approach (drawing retailers new to the Volusia-Flagler area and, in some cases, Florida) has all the right components for success and longevity,” he said.
Bean said his role is “to make sure we’re moving on all cylinders.”
Originally from Pennsylvania, Bean is no stranger to Florida. He previously lived in Winter Garden to go to school. He is a graduate of the Florida Real Estate Learning Center and also holds a bachelor’s degree in business administration from the University of Central Florida.
Prior to starting her new role with One Daytona in May, Phelps, 32, was a marketing manager for Federal Realty Investment Trust in San Jose, California, where she oversaw marketing for several shopping centers.
She grew up in northern Michigan but, like Bean, had a prior connection to Florida.
Her parents — as well as her grandmother, aunts and an uncle — for many years have spent their winters in Flagler Beach.
Phelps discovered One Daytona in March when she drove by the construction site while visiting family.
Upon researching the project online, she said she was excited to learn about the opening for a marketing manager and immediately applied.
“I’ve always loved this area,” she said. Clayton Park can be reached at email@example.com or at 386-681-2470.