by John Nelson
DAYTONA BEACH, FLA.
Interna-tional Speedway Corp. (ISC), a mo-torsport event promoter and owner/operator of 13 motorsport entertain-ment facilities, has broken ground on ONE DAYTONA, a 300,000-square-foot mixed-use project in Daytona Beach. The development will be situ-ated across from ISC’s Daytona Inter-national Speedway, which is home of the Daytona 500 NASCAR race.
Set to open in fall 2017, ONE DAY-TONA will feature retail, dining, en-tertainment and residential space, as well as two hotels. Development costs are estimated to total between $120 million and $150 million.
ONE DAYTONA will be anchored by a 67,000-square-foot Bass Pro Shops Outpost and a 12-screen Cobb Theatre. Vertical construction has be-gun on the movie theater, and Bass Pro Shops will begin construction on its building in the coming weeks. Additionally, ISC has recently ex-ecuted leases with frst-to-market re-tailers such as Guitar Center, Tervis, It’Sugar, Jeremiah’s Italian Ice and Venetian Nail Spa.velopment is managing the leasing eforts for ONE DAYTONA.
Other components at the develop-ment will include a 144-room Mar-riott Autograph Collection hotel branded as The Daytona, a 105-room Fairfeld Inn & Suites by Marriott and a 268-unit luxury apartment com-munity being developed by Prime Group. Other recently announced retailers at ONE DAYTONA include P.F. Chang’s, Kilwins Confections and Hy’s Toggery, a family-owned Southern apparel outftter.
Inaugural partners for ONE DAY-TONA include Toyota, Florida Hos-pital, Chevrolet and Sunoco.
Outside of Daytona Beach, ISC also owns and/or operates Talladega Su-perspeedway, Michigan Internation-al Speedway, Auto Club Speedway, Richmond International Raceway and Phoenix International Raceway, among others. The frm also owns and operates Motor Racing Network, a sports radio network, and Ameri-crown Service Corp., a food and bev-erage concessions provider.